Ultimate SEO Glossary for Restaurant Owners

Algorithm

A set of rules Google uses to decide which restaurants appear in local search results. Local SEO strategies are designed to align with these algorithms to improve visibility.

Authority

A measure of how trustworthy your restaurant appears online. Authority is influenced by reviews, backlinks, listings, and consistent business information.

Backlink

Links from other websites pointing to your restaurant website. High-quality local backlinks signal credibility and improve local rankings.

Bounce Rate

The percentage of visitors who leave your site without taking action. High bounce rates can signal poor user experience.

Canonical URL

The main version of a webpage used to prevent duplicate content issues.

CTR (Click-Through Rate)

The percentage of users who click your link after seeing it in search results. Higher CTR signals relevance to search engines.

Business Categories

The primary and secondary categories chosen in Google Business Profile that tell Google what type of restaurant you are.

Citations

Mentions of your restaurant’s name, address, and phone number on external websites. Accurate citations improve local SEO consistency.

Conversion

When a searcher takes action—calling, getting directions, or placing an order. Local SEO focuses on driving high-intent conversions.

Core Web Vitals

Google metrics that measure website speed and user experience.

Crawlability

How easily search engines can read and index your restaurant website.

CTR (Click-Through Rate)

The percentage of users who click your restaurant listing after seeing it in search results. Higher CTR improves local ranking signals.